Sunday, March 5, 2017

Apple Is Losing America’s Classrooms to Google and Microsoft by Don Reisinger

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Apple's status in the education sector has tumbled in recent years.

Apple mobile operating system iOS ended 2016 with a 14% share of new mobile devices used in Kindergarten through 12th grade, down from 26% in 2014, according to new data from research firm Futuresource Consulting. Meanwhile, Apple's computer-only operating systems OS X and macOS fell to a 5% share in 2016 from 8% two years earlier.

As Apple's (AAPL, +0.59%) hold on the education world declined, Google (GOOG, -0.21%) has grown the share of its cloud-based operating system, Chrome OS, to 58% from 38% in 2014. Microsoft stabilized the market share of its Windows operating system in education last year at 22%, flat from 2015 and down from 25% in 2014.

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The findings are troubling for Apple considering that the education market is growing rapidly and presents a major opportunity for technology companies because of its size. Apple once had a strong position in schools thanks to its iPad, but its tablet's high prices appear to be stunting sales.

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